Martin Bissett - listen to all songs

What Is the Best Way to Follow up the First Meeting

How Can I Progress a Prospect Without Being Pushy?

What Are the Most Effective Language Strategies Used With New Prospects?

Is There a Specific Sales Funnel That Should Be Used to Convert Prospects into Clients?

How Do We Best Discuss Price in an Initial Meeting?

What Is the Best Way of Identifying New Prospects?

What Is the Best Way to Market My Firm?

What Level of Detail Do You Go into With a Potential Client in an Initial Meeting?

When Is a Lead Dead?

What Psychological Approach Should Be Taken With New Business Appointments?

How Do You Overcome Price Sensitivity from Online Enquiries?

How Do Accounting Firms Frame What They Sell?

Introduction

Hyperconnected World

Club 18-30

Facebook Uber AliBaba AirBnB

The Cloud

The Embodiment of Your Potential Client

The Story Is Old

Identical Issues

The Improvement Is Your Value

You're on a Date with Me

Lets Meet Tom

Why Do You Believe Marketing in...Give Us the Results We Want

Why Does Marketing Fail?

No Resources

The Wrong People

No Brand

Communicating the Message

7 Avenues

What Tom Understands

Toms Private Life

Differentiation Via Superiority

Getting the Accounts

The Water Law

Martin, You Don't Understand

Imposter Syndrome

Passport to Partnership

The Secret to Superior Firms

Controlling the B.B.C. - Beliefs

Controlling the B.B.C. - Behaviours

Controlling the B.B.C. - Culture

Professional Qualifications, Services and Outcomes

Case Study - Self Generated Clients

Quo Vadis, Pt. 1

Quo Vadis, Pt. 2

The Power of an Advisor